Benefit |
|
Benefit (Type) |
|
Business Capability |
A Business Capability is defined by its intended Enterprise Outcome Events and the conditions (Condition Property) under which the production of the Enterprise Outcome Events shall be proceeded. The actual Condition Scale Values for a given Business Capability at different stages of Enterprise Initiatives is given by their exhibition (Exhibited Capability).
|
Business Line |
A Business Line is a high level classification of the main activities of the enterprise. It corresponds for example to major product segments or to distribution channels. It can be used to classify Business Processes, Organizational Units or Applications that serve a specific product and/or a specific market. Regulatory Frameworks in some industries impose their own list of Business Lines. |
Business Partner |
A Business Partner is a state of a Resource Agent, who acts as a party interacting with the enterprise in the context its operating eco-system (the Resource Operating Ecosystem). Example : Private Sector Customer, Regulation Authority, Public health Authority. |
Customer |
A Customer is a Business Partner who orders and/or uses Products (goods or services) produced by enterprises. A Customer is part of an ecosystem and has the ability to choose between different Products.
|
Customer Journey |
A Customer Journey is the complete sum of experiences that Customers go through when interacting with the company ( Touch Point). Instead of looking at just a part of a transaction or experience, a Customer Journey documents the full experience of being a Customer.
|
Customer Journey Category |
A Customer Journey Category classifies the journeys that comply with similar criteria. |
Customer Journey Phase |
A Customer Journey Phase is a group of client journey steps that are used to reach a specific global objective. |
Customer Need |
A customer’s pain point is the emotion they feel when they think of a specific need, problem, weakness, struggle, or an unfulfilled desire they didn’t find a solution for yet. |
Customer Segment |
A Customer Segment is a category of Customers that are related from a marketing or demographic perspective. For example, a business that practices customer segmentation might group its current or potential customers according to their gender, buying tendencies, age group, and special interests.
|
Customer Task |
Activity done by a Customer in context of its duty and for which he/she expresses his/her needs and painpoints. |
Job-to-be-done |
The Job-to-be-done concept was forged by Clayton Christensen who provided the following definitions in an article written for the Harward Business Review (see references). 1. “Job” is shorthand for what an individual really seeks to accomplish in a given circumstance. 2.. The circumstances are more important than customer characteristics, product attributes, new technologies, or trends. 3. Jobs are never simply about function-they have powerful social and emotional dimensions.
|
Management Initiative Committee |
A Management Initiative Committee is a Governing Team responsible for overseeing the administration of a Management System. |
Pain point |
A painpoint describes the difficulties encountered by a persona when carrying out a step in the client journey. |
Pain Point (Type) |
A customer’s pain point is the emotion they feel when they think of a specific need, problem, weakness, struggle, or an unfulfilled desire they didn’t find a solution for yet. |
Product |
A Product is a state of a Resource Asset that represents merchandises offered for sale, either goods (produced as the result of manufacturing) or services (some work done by a Business Agent which produces Outcomes that benefits another Business Agent).
|
Product Portfolio |
A Product Portfolio is a Management System within an enterprise which purpose is to develop, maintain, transform and deliver a set of Products of the Enterprise. |
Product Portfolio Stage |
|
Supplier |
A Supplier is a Business Partner that supplies goods and services to the enterprise. This entity is part of the supply chain of a business which may provide the bulk of the value contained within its products. Some suppliers may even engage in drop shipping, where they ship goods directly to the customers of the buyer.. |
Value Proposition |
A Value Proposition is a distinctive Asset Property that outlines a set of specific benefits a Product (whether goods or services) delivers to its Customers, emphasizing how it satisfies their needs and offers value. It is essentially a promise made by the Enterprise to its target Customers that its Product will fit their need when performing their Job-to-be-done. A Value Proposition is a characteristic of a Products (a Product Characteristic) and is defined by: 1) its Functional Value expressed as qualified and quantified Business Capabilitys and their Business Outcome Events,
|