CLASS OF CLASS OF INDIVIDUAL - Job-to-be-done
| Description | A Job-to-be-done is a set of Customer Tasks that contribute to the achievement of the Customer duty(ies). The granularity of Job-to-be-done is determined by Business Outcome Events experienced at Touch Points. The Job-to-be-done concept was forged by Clayton Christensen who provided the following definitions in an article written for the Harward Business Review (see references). 1. “Job” is shorthand for what an individual really seeks to accomplish in a given circumstance. 2.. The circumstances are more important than customer characteristics, product attributes, new technologies, or trends. 3. Jobs are never simply about function-they have powerful social and emotional dimensions.
Product & Customer Experience domain describes the overall impression Customers have of the company based on their interactions across multiple Touch Points (CX: customer experience) as well as the perception Customers have of the enterprise's Product based on their engagement with the Products (PX: product experience). | ||
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| External references |
 Christensen Institute - The theory of jobs-to-be-done HBR - Know your customers- jobs-to-be-done OpenGroup - OAA - Job-to-be-done Tony Ulwick - What is jobs-to-be-done & outcome Wikipedia - Clayton Christensen | ||
| Super Types | 
Customer Task | ||
| Dictionary | 
Dictionary of SysFEAT concepts |
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INTERNAL STRUCTURE
