| Description | A Customer Segment is a category of Customers that are related from a marketing or demographic perspective. For example, a business that practices customer segmentation might group its current or potential customers according to their gender, buying tendencies, age group, and special interests.
Product & Customer Experience domain describes the overall impression Customers have of the company based on their interactions across multiple Touch Points (CX: customer experience) as well as the perception Customers have of the enterprise's Product based on their engagement with the Products (PX: product experience). | ||
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| External references |
Business Dictionary - Customer segmentation | ||
| Super Types |
Asset Category | ||
| Dictionary |
Dictionary of SysFEAT concepts |
Composition: ➝ Classification: ➝ Specialization: ➝ Instance Of: --> Enumerated definition: ➝ Syntax: ➝
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