| Description | A Customer Journey is the complete sum of experiences that Customers go through when interacting with the company ( Touch Point). Instead of looking at just a part of a transaction or experience, a Customer Journey documents the full experience of being a Customer. |
|---|---|
| External references |
OMG - BACM - CustomerJourney,
OpenGroup - OAA - Definition - Customer Journey |
| Super Types |
Customer Activity (from partition:
Structural Partition of Customer Activity) |
| Functional Domain |
Product & Customer ExperienceProduct & Customer Experience domain describes the overall impression Customers have of the company based on their interactions across multiple Touch Points (CX: customer experience) as well as the perception Customers have of the enterprise's Product based on their engagement with the Products (PX: product experience). |
| Dictionary |
Dictionary of SysFEAT concepts |
| Framework Mapping | HOPEX Solution Map : Customer Journey SysFEAT Outcome Centric Model : Journey & Experience |
Composition: ➝ Classification: ➝ Specialization: ➝ Enumerated definition: ➝ Syntax: ➝
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| Connector | Source | Target | Connector Type | Description |
|---|---|---|---|---|
Sequence |
Customer Activity Member.
End Event |
Customer Activity Member.
Start Event |
Behavioral Event |