FAMILY OF CONCEPTS - Structural Partition of Customer Activity
| Categorized Class | 
Customer ActivityA Customer Activity represents specific behavior done by Customers in the context of their work. |
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DISJOINT SUBTYPES of 'Customer Activity'
| Name | Description |
|---|---|
|
Customer Journey |
A Customer Journey is the complete sum of experiences that Customers go through when interacting with the company ( Touch Point). Instead of looking at just a part of a transaction or experience, a Customer Journey documents the full experience of being a Customer. |
|
Customer Task |
Activity done by a Customer in context of its duty and for which he/she expresses his/her needs and painpoints. |