| Description |
|---|
| Connected Entity | Name | Description |
|---|---|---|
| Nesting Entity |
Enterprise | An Enterprise is a macro Enduring Initiative that delivers added-value Products (goods & services) to its target Customers. It requires a formal organization of groups of people and resources to achieve its purposes. |
| Nested Entity |
Enterprise Goal | Abstract An Enterprise Goal is an ideal target Value Proposition that tends to be longer term, and is defined qualitatively rather than quantitatively. It should be sufficiently narrow-focused so that Objectives can be defined for it. |
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