| Description |
|---|
| Connected Entity | Name | Description |
|---|---|---|
| Source |
Sub Customer Journey | A client sub-journey is a client journey resulting from another client journey. It is used to describe the hierarchy of journeys. Like any client journey, it describes interactions between the enterprise and a persona for a given result. |
| Target |
Customer Journey | A Customer Journey is the complete sum of experiences that Customers go through when interacting with the company ( Touch Point). Instead of looking at just a part of a transaction or experience, a Customer Journey documents the full experience of being a Customer. |
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