| Description |
|---|
| Connected Entity | Name | Description |
|---|---|---|
| Nesting Entity |
Customer Journey | A Customer Journey is the complete sum of experiences that Customers go through when interacting with the company ( Touch Point). Instead of looking at just a part of a transaction or experience, a Customer Journey documents the full experience of being a Customer. |
| Nested Entity |
Phase Status | A phase context defines the context for carrying out the action plan. It is used to schedule the phases for a single client journey. |
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