CATEGORIZATION - Classified by 'Pain Point (Type)'
| Description |
|---|
RELATED ENTITIES
| Connected Entity | Name | Description |
|---|---|---|
| Categorized Entity | 
Pain point | A painpoint describes the difficulties encountered by a persona when carrying out a step in the client journey. |
| Category | 
Pain Point (Type) | A customer’s pain point is the emotion they feel when they think of a specific need, problem, weakness, struggle, or an unfulfilled desire they didn’t find a solution for yet. |
SEMANTIC TAXONOMY
Sub-Types Super-Types
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